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Business and Economics

Games That Businesses Play — 3 Famous Examples of Failed Business Strategy

Sun Tzu reminded us of the importance of analyzing your enemy, understanding your competitor. This is crucial in business strategy, as well as in the military. Strong businesses put themselves in the shoes of their rivals, and they try to anticipate how those competitors will react. And they use that information to help them plot a more effective strategy. […]

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Business Skills

A More Powerful Argument: The Toulmin Model

One of the most widely studied models of argumentation was designed by Dr. Stephen Toulmin, a British philosopher and scholar of formal logic. The beauty of the Toulmin model is its simplicity, yet it reveals that truly mastering argumentation requires a series of high-stake decisions to be made in the moment. […]

Image of closed sign in window - Why Do Successful Businesses Fail
Business and Economics

Why Do Successful Businesses Fail?

Imagine that you are working in or leading a very successful company. Your investors are enjoying attractive returns. You’re producing strong earnings, and you have competitive advantage over your rivals. I have a harsh truth to share with you. You’re unlikely to be on top a decade from now. […]

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Business and Economics

Behavioral Economics: How Triggers Affect Your Decisions

A trigger is any stimulus in the environment that makes us think about a related concept or idea. How do businesses and marketing professionals use this psychological phenomena to their advantage? Welcome to the world of behavioral economics. […]

Business and Economics

Leadership: Eisenhower and the Pursuit of Small Wins

Truman had experienced how hard it was to get things done in a government bureaucracy. He learned that even if a president issued a command, it did not mean that various departments of the government would implement it as he wished. But he also understood that effective leaders pursue an iterative process of divergence and convergence. They stimulate debate, but are always on the lookout for common ground. […]

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