Budweiser drops to #4 beer in the USA. Consolidation has not helped the ‘King of Beers’ regain its crown. The ‘King of Beers’ needs help, and the solution won’t come from further deal-making.
This article originally premiered on Fortune.
Of course, Budweiser’s struggles are not unique. Bud Light has lost volume as well over the past decade, as Americans turn to craft beers and imports. According to Fortune, the top ten brands account for only 50% of the beer sold in America, whereas they once accounted for 2 out of every 3 beers purchased by consumers.
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