Image of people around table sharing bits of little data
Business and Economics

Is Little Data The Next Big Data?

March 19, 2017

Is personal quantification (little data) the next evolution of the Big Data revolution? Is our addiction to analytics leading us astray? […]

Image of woman on busy street bombarded by triggers
Business and Economics

Behavioral Economics: How “Triggers” Affect Your Decisions

February 15, 2017

A trigger is any stimulus in the environment that makes us think about a related concept or idea. How do businesses and marketing professionals use this psychological phenomena to their advantage? Welcome to the world of behavioral economics. […]

Image of a cat that represents the word cool
Communication

Why The Word ‘Cool’ Has Stayed Hot For So Long

January 27, 2017

The word “cool” is used as a synonym for almost anything good. Music can be cool and restaurants can be cool. Every so often even a minivan seems cool. But why has its popularity lasted over hundreds of years? […]